Photo of dimly lit room with mulitple Edison light bulbs hanging from ceiling

See The Collective  Difference

Our Mission

Collective Insight values lived experience and supports clients to include the voices of all communities with lived experience, including underserved communities, in the design, implementation and improvement of policy and research.​

Our Vision

People with lived experience are accepted as experts in how to improve systems of care.

Our Value Statements


We seek to design with communities rather than for communities.​


We listen to stakeholders and create options that build upon their experiences.​


We believe communities should participate in and often lead the decision-making process.​


We develop options that increase access for stakeholder communities.​


We value stakeholder voices at all levels, their roles and their contributions​.


Pictured above: a dimly lit room with multiple Edison light bulbs hanging from the ceiling


Our Approach

Collective Insight is the company you can count on to take you from concept to outcome. We take the time to understand your ultimate goal, how you define success, your stakeholders and target audiences, and your obstacles. We work with you while also finding ways to seek the input of your stakeholders through surveys, focus groups, forums, or key informant interviews. While you may see chaos in feedback, we quickly identify themes that are actionable, and in turn, help you to build trust among your valued stakeholders. We know success is dependent on us working efficiently, communicating effectively, and meeting (or actually beating) your timelines. We strive to exceed your expectations, not just meet them. This is what makes us different.


Collective Insight (CI), a certified
women-owned consultant firm,
was formed in 2014
by principal and owner,
Erin McGaffigan, Ph.D.

We are built on years of experience conducting policy analysis and constructing effective stakeholder engagement strategies to involve individuals with a diverse range of abilities in the design and improvement of public policy and programs.

The PAE Attention Frameworktm 

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We need to PAE attention how these factors influence each other and how they impact our outcomes 


People have personal values, beliefs, and experiences which influence how they approach (or partake in) engagement. People can influence outcomes and perceptions of success.



How engagement is “tackled” (e.g., the use of training and facilitation strategies) is influenced by people. The approach, good or bad, influences outcomes as well as people’s perceptions of success.



The pressures from leaders, funders, and constituents, as well as financial and time constraints, can influence perception of engagement importance and resources dedicated.


Collective Insight's  PAE Attention FrameworkTM (McGaffigan, 2011) provides great insight into the importance of stakeholder engagement in the design and improvement of long-term services and supports and other social service systems of care. This research, while conducted within the Cash & Counseling model, provides a strong foundation for understanding and implementing meaningful and effective engagement practices across a broad range of public programs and policies.

our history


Key informant interviews

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Much of Collective Insights time in 2020 was spent on workgroups, training, surveys that were multi-tiered programs



Collective Insight spearheaded a number of advisory groups, technical assistance and training sessions, and developed NCAPPS Asset Management Toolkit

Aside from Collective Insights clients, the team is dedicated to lending its expertise through writing articles/book chapters, summits, and research networks

there's more...

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Focus groups


Surveys developed and administered

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Collaborated with Managed Care programs in nine States since 2021

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In 2022, Collective Insight will be busy and engaged in 11 separate projects



& Clients engaged




Managed Care Markets





Having known Erin McGaffigan for close to 10 years, I have experienced her strengths and base of knowledge in the area of disabled and elder populations in need of long term services and supports. Erin is a well-informed professional who takes the time to thoroughly research and understand issues and to expertly inform her clients. My work with her was particularly focused on self-direction models and I personally learned a great deal from discussing such models with Erin. I enthusiastically recommend Collective Insight.

Michele Goody,
Director of Cross Agency Integration at MassHealth

(Massachusetts Medicaid)