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See The Collective  Difference

Our Mission

Collective Insight values lived experience and supports clients to include the voices of all communities with lived experience, including underserved communities, in the design, implementation and improvement of policy and research.​

Our Vision

People with lived experience are accepted as experts in how to improve systems of care.

Our Value Statements


We seek to design with communities rather than for communities.


We listen to communities and create options that build upon their experiences.

EngageD Decision-making:

We believe communities should actively participate in the decision-making process.


We develop tools, supports, and incentives that increase communities' opportunities to engage.


We value all voices, especially voices of those commonly left out and demonstrate this in our work.

At Collective Insight, we place lived experience at the forefront of all we do. This means all of our work, from program innovation to research and training, prioritizes the experiences of those most impacted.

Mission & Approach
Our Approach

Our Approach

Collective Insight is the company you can count on to take you from concept to outcome. We take the time to understand your ultimate goal, how you define success, your community members and target audiences, and your obstacles. We work with you while also finding ways to seek input from collaborators through surveys, focus groups, forums, or key informant interviews. While you may see chaos in feedback, we quickly identify themes that are actionable, and in turn, help you to build trust among your valued contributors. We know success is dependent on us working efficiently, communicating effectively, and meeting (or actually beating) your timelines. We strive to exceed your expectations, not just meet them. This is what makes us different.


Collective Insight (CI),
a certified
women-owned consultant firm,
was formed in 2014
by principal,
Erin McGaffigan, Ph.D.

We are built on years of experience conducting policy analysis and constructing effective engagement strategies to involve individuals with a diverse range of abilities in the design and improvement of public policy and programs.

MUMA DEI Certificate Badge

Collective Insight works with your team to ensure that your initiatives are welcoming, accessible, inclusive, and representative of all the groups you hope to serve.

PAE Attention Framework

The PAE Attention Frameworktm 


People have personal values, beliefs, and experiences which influence how they approach (or partake in) engagement. People can influence outcomes and perceptions of success.



How engagement is “tackled” (e.g., the use of training and facilitation strategies) is influenced by people. The approach, good or bad, influences outcomes as well as people’s perceptions of success.




The pressures from leaders, funders, and constituents, as well as financial and time constraints, can influence perception of engagement importance and resources dedicated.

Pressure from leaders, constituents, and funders as well as financial/time restraints will influence our perception of how important engagement is, the time and resources we devote to the process, and our own personal buy-in.

The PAE Attention Framework presentation

We need to PAE attention to how these factors
influence each other and how they impact our outcomes 

Collective Insight's  PAE Attention FrameworkTM (McGaffigan, 2011) provides great insight into the importance of representative engagement in the design and improvement of systems. This Framework, while informed by research conducted within the Cash & Counseling long-term services and supports model, provides a strong foundation for understanding and implementing meaningful and effective engagement across a broad range of program, policy, and research activities.

our history


Key informant interviews

Much of Collective Insights time in 2020 was spent on workgroups, training, surveys that were multi-tiered programs



Collective Insight spearheaded a number of advisory groups, technical assistance and training sessions, and developed NCAPPS Asset Mapping Toolkit

Aside from Collective Insight's clients, the team is dedicated to lending its expertise through writing articles/book chapters, summits, and research networks

there's more...


Focus groups


Surveys developed and administered


Collaborated with Managed Care programs in nine States since 2021

In 2022, Collective Insight will be busy and engaged in 11 separate projects



& Clients engaged




Managed Care Markets



Our History


Having known Erin McGaffigan for close to 10 years, I have experienced her strengths and base of knowledge in the area of disabled and elder populations in need of long term services and supports. Erin is a well-informed professional who takes the time to thoroughly research and understand issues and to expertly inform her clients. My work with her was particularly focused on self-direction models and I personally learned a great deal from discussing such models with Erin. I enthusiastically recommend Collective Insight.

Michele Goody,
Director of Cross Agency Integration at MassHealth

(Massachusetts Medicaid)

The pressures from leaders, funders, and constituents, as well as financial and time constraints, can influence perception of engagement importance and resources dedicated.

Our Portfolio

Collective Insight utilizes the PAE Attention Framework within our three primary divisions to address the needs of clients:

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